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ISB Executive Education | Product Management Programme

Leverage effective product management for competitive advantage

Course Snapshot
  • FeeINR 1,08,000 + GST
  • Work Experience0 - 30 Years
  • Duration12 WEEKS
  • Delivery MethodOnline
  • Reg. End Date13 Feb 2022
  • Course Starts On14 Feb 2022
Course Detail

Program Overview
ISB Executive Education's Product Management programme will help you ideate, test, and launch products that focus on both: customer needs and strategic business benefits. This programme teaches you the end-to-end cycle of product management and how it evolves in a disruptive and innovative environment. Using game theory, product road mapping and prototyping, you will learn what it takes to build market-ready products that engage, inspire and bring in revenue.

Who Should Attend
● Mid and senior-level managers who want to manage new and mature products, from conception to execution and measure performance to drive profitability.
● Business heads and entrepreneurs who want to spearhead the usage of product strategies in their organisation and drive product-focused decision making and planning

Program Highlights
● Certificate from ISB Executive Education
● Create disruptive positioning of a product in the market to change customer perception
● Understand the importance of customer needs to have an effective product
● Gain actionable insights from industry-oriented curriculum and real-world examples
● Learn via recorded videos from renowned ISB faculty, and live online sessions with Eruditus Programme Leaders
● Eruditus Career Services Workshops with Job Placement Assistance
● 143 Recorded Videos from renowned ISB faculty
● 11 Live Online Sessions with Eruditus Programme Leaders

Desired Candidate Profile

● Any Graduate/ Diploma holder

Course Modules

● Module 1: Product Development and Management: Key Concepts and Principles
● Module 2: Product Development Process
● Module 3: Market Structure Analysis and Opportunity Identification
● Module 4: Competitive Positioning and its Role in Product Design
● Module 5: The Product Development Process; A/B and A/A testing, MVP and Growth Hacking
● Module 6: Concept Development and Testing
● Module 7: Understanding Consumer Preferences
● Module 8: Product Solution Design
● Module 9: Willingness to Pay and Price Setting
● Module 10 A: Product Positioning and Branding
● Module 10 B: Managing Distribution and Pricing
● -Module 11: Managing Product Performance and Metrics