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XLRI Jamshedpur | Executive Development Programme In Leadership In Sales & Marketing - The CMO Programme

Brand Sales & Marketing

Course Snapshot
  • FeeINR 275000 + GST
  • Work Experience15 - 30 Years
  • Duration11 Months
  • Delivery MethodOnline
Course Detail

Program Overview
This CMO Programme is a multi-modal, long-term, and unique programme that will enable senior sales and marketing executives to view business in a more holistic light while integrating major management functions. The programme offers a unique blend of theoretical and practical knowledge. It will provide exposure to cutting-edge marketing tools as well as a learning environment with academics, industry leaders, and peers. The programme also offers a unique opportunity for one-on-one mentoring sessions with industry experts, as well as the opportunity to work on their own sales and marketing plan

Who Should Attend
● Managers with 15 years of experience aspiring for leadership roles in sales and marketing, Professionals working in service providing organizations

Program Highlights
● Certificate of Completion
● On campus Immersion
● Learn with the Expert Faculty
● Engaging Pedagogy
● Peer to peer Networking
● On successful completion of this course the participants will receive a certificate from XLRI

Desired Candidate Profile

● For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
● For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country

Course Modules

● Module 1 Leaders in the marketing role
● Module 2 Marketing as strategy
● Module 3 Understanding the customer in the digital era
● Module 4 Managing existing and new product portfolios
● Module 5 Managing new age salesforce